Wargaming - "Parking Lot"

Romance

Romance Paris, France

10357

Brand: Wargaming
Country: France

Advertiser: Wargaming

Title	Parking Lot
Title (original language)	Parking (anglais)
Agency	Romance
Campaign	World of tanks
Advertiser	Wargaming
Brand	Wargaming
Date of First Broadcast/Publication	2018 / 1
Business Sector	Video Games/Consoles
Philosophy	There’s only one place to own a tank--in the video game World of Tanks. Owning a tank in real life isn’t much fun and a most inconvenient proposition. It’s tough to grocery shop in, it won’t fit in a car wash--and in this spot, just getting into a parking lot is fraught with problems. Côme Ferré of Paris production house Wanda directed “Parking Lot” for ad agency Romance in Paris. This ad shows a guy trying to enter a parking lot with his tank--yielding frustratingly comedic results. In another spot, also directed by Ferré, we see the high cost of filling up a tank’s gas tank. The campaign is part of a new creative push for World of Tanks, the flagship game of Wargaming, the online game developer and publisher in the free-to-play market. Romance is Wargaming’s agency for pan-European communication. These commercials are being show in the U.K., France, Norway, Sweden, Denmark, Germany, the Czech Republic, Hungary, Romania and Turkey.
Media Type	Television
Length	30 seconds
Market	Czech Republic, Hungary, Romania, Denmark, Germany, Norway, Sweden, United Kingdom, Turkey
Creative Director	Alexander Hervé
Copywriter	Victor Chevalier
Art Director	Sebastien Mertens
Producer	Sophie Mégrous
Producer	Valérie Raguenel
Agency Team	Christophe Lichtenstein
Agency Team	Romain Roux
Agency Team	Stéphanie Leray
Agency Team	Niclas Andrieux
Production	Wanda Paris
Director	Côme Ferré
DP	Claude Fayolle
Audio	THE Sound Production