Spotify UK - "Listen Like You Used To"

Who Wot Why London, United Kingdom

2685

Title	Listen Like You Used To
Agency	Who Wot Why
Campaign	Listen Like You Used To
Advertiser	Spotify
Brand	Spotify UK
Posted	July 2020
Business Sector	Online Leisure & Entertainment Services
Philosophy	Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
Media Type	Outdoor/Out of Home
Senior Copywriter	Ali Dickinson
Senior Art Director	Jack Walker
Founding Partner	Sean Thompson
Business Director	Katie Savelli
Head of Production	Marissa Jennings
Senior Producer	Nicola Spence
Lead Designer	Jack Walker
Junior Designer	Tessa Bridge
Marketing Director	Olga Puzanova
Marketing Manager	Lucy Edwards
Marketing Manager	Avinash Kalra
Marketing Manager	Fraser Stapleton
Marketing Manager	Kieran Lancini