Title | The Opera GX Village |
Agency | Officer & Gentleman |
Campaign | The Opera GX Village |
Advertiser | Opera |
Brand | Opéra GX |
Date of First Broadcast/Publication | 2022 / 4 |
Business Sector | Computer Software & Multimedia Productions |
Philosophy | Opera GX, the first browser for gamers, announced today plans to venture from browser development into property development and build a gated community just for gamers. Located in the heart of the European country of Andorra, each home in “Opera GX Village” will come equipped with everything a professional gamers needs. The tongue-in-cheek activation is meant to wink at the many big name streamers, like Rubius, TheGrefg and Auronplay, who have moved to the mountainous nation in recent years for its generous tax benefits. To get the word out about the activation, created by the Madrid-based ad agency Officer & Gentleman, the brand launched a humorous promotional video for their fictional housing development. In it, an overzealous real estate agent tells viewers about the amenities at Opera GX Village, as he takes them on a tour of the over-the-top installations – including setups in the bathroom and desktop food delivery. Later, as he writhes around on a bed covered in 500€ notes, he assures viewers that the best part of living in Andorra is “skiing in the winter, mountain biking in the summer and saving your hard-earned cash all year round.” The brand will be giving gamers a chance to win an all-expenses-paid trip for two to spend a weekend in their prototype home: A house in Andorra decked out with setups, LEDs and a copious amount of gaming chairs. To apply, users will have to upload a video to Twitter, tagging @operagx and #OperaGXVillage, explaining why they’d make the ideal first resident in this gamer’s paradise. |
Media Type | Digital |
Length | |
More Information | http://www.operagxvillage.com/ |
Executive Creative Director | Javi Iñiguez de Onzoño |
Executive Creative Director | Alex Katz |
Managing Director | José Ortiz |
Business Director | Marta Blanco |
Account Supervisor | Karina Guerra |
Account Executive | Elena Rodriguez |
Creative Supervisor | Gonzalo Arica |
Creative Supervisor | Ricky Solano |
Creative Team | Javi Diaz |
Creative Team | David Sanjuan |
Agency Producer | Karina Guerra |
Production Company | SVS Family Business |
Director | Jaime Max |
Producer | Ainhoa Gutiérrez |
Creative Producer | Nacho Herrán |
Director of Photography (DOP) | Nacho Toledo |
Art Director | Rosa Moreno |
Head of Production | María Aparicio |
Editor | Moisés Cabrera |
Post Production | Ignacio Leonardi |
3D Design | Quan Studio |