Strategist, instructor and cultural hacker. I believe on inspirational strategic thinking as a result of the combination of deepness, innovation and people. That’s because my professional journey has being anchored on a solid academic performance, entrepreneurship and a constant participation on the development of the Brazilian planning market. At DM9DDB I lead a team of more than 20 planners and as a member of the agency's board I manage the business focused on results, inspiration and future vision. Before joining DM9DDB, I founded and managed Limo Inc for 7 years, one of the most prestigious trend & strategy consultancies of Brazil, developing projects of research and innovation for Heineken, Nike, J&J, Mondelez and Fiat. An amazing entrepreneur journey. Previously, I worked as a planner for top agencies of Brazil for ten years. I have a major in Social Sciences by University of Sao Paulo and I'm a graduate student of Berlin School of Creative Leadership in Germany. Besides, I love to teach Planning at Miami Ad School for the past 11 years and I have good memories about the time I was coordinator of the Bootcamp for Account Planners. In 2014, It was an honor to be invited by Berlin School to lecturer for the “See It, Be It” participants of Cannes Lions programme. I'm also proud to lecture at the top Brazilian universities, national events and international events as Cannes Lions, where I presented the workshop “How To Sell My Stuff in 2033” in 2013 and the “Exploiting Brazilian Creativity” in 2014, as part of the Brazil Day line up. I'm honored to have being awarded the Planner Young Lion Brazil in 2004, Planner of The Year by the Brazilian Advertising Association in 2013 and Planner of The Year by the Association of Advertising Professionals in 2014. I'm interested and involved on initiatives regarding gender inequality around the world and how we can foster technology and innovation methodologies to create solutions for society.