Title | Plant Lamp |
Agency | FCB Mayo |
Campaign | Light it up |
Advertiser | The University of Engineering and Technology |
Brand | UTEC |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Colleges, Universities & Education Centers |
Tagline | Ingenuity in action |
Story | Plants have the ability to clean the air, create oxygen, regulate the climate and now, power a lightbulb. Universidad de Ingeniería and Tecnología (UTEC/Engineering and Technology University) and creative advertising agency FCB Mayo have harnessed the power of photosynthesis to bring light to a community in rural Peru through a new form of clean, renewable energy. The “Plant Lamp” system converts nutrients from plants into energy that is stored in a conventional battery. This energy storage allows the lamp to shine without another energy source for up to two hours a day. In its online video, UTEC and FCB Mayo brought 10 lamps to Nuevo Saposoa, a region of Peru that has little to no access to electricity. |
Result | Studying engineering is a way of making a better world through ingenuity. Other universities in the market put the focus on personal success and material achievement. UTEC puts it in the social power of being a good engineer. |
Media Type | Web Film |
Length | |
More Information | http://www.utec.edu.pe/ |
Chief Creative Officer | Humberto Polar |
Executive Creative Director | Flavio Pantigoso |
Creative Director | Daniel Sacroisky |
Copywriter | Richard Gervacio |
Copywriter | Silvia Angulo |
Art Director | Daniel Tomazini |
Art Director | Pietro Soldi |
Account Director | Sandra Goicochea |
Account Supervisor | Max Torres |
Account Executive | Ximena González |
Head of Production | Tomás Cortés |
Head of Production | Alonso Palomino |
Production Company | Sangre |
Director | Antonio Sarriá |
Executive Producer | Celia Barreda |
Executive Producer | Fiorella Casanova |
Director of Photography (DOP) | Antonio Sarriá |
Assistant Director | Pedro Zamalloa |
Camera Assistant | Pedro Schmitt |
Editor | Pedro Zamalloa |
Editor | Rosana Samanamud |
post-producer | Jorge Sabana |
post-producer | Pedro Zamalloa |
Audio | La Sonora |
Client Partner | Jessica Ruas Quartara |
Agency | FCB Mayo |