Title Women’s Month Social Campaign – “When She Leads”
Agency
RPA
Campaign
When She Leads
Advertiser
Honda Motor Co., Ltd.
Brand
Honda
Date of First Broadcast/Publication
2021 / 3
Business Sector Automotive
Story For over 35 years, Honda and the Collegiate Women Sports Awards (CWSA) have celebrated collegiate women athletes for their achievements in their sport and in the community. We launched a Women’s History Month social campaign featuring sports icons and CWSA alumni who redefined how people think about leadership by breaking barriers.
Media Type
Digital
Length 60 seconds
Manager
Jessica Fini
Assistant Manager
Allie Coulter
EVP / Chief Creative Officer
Joe Baratelli
VP / Group Creative Director
Ken Pappanduros
VP / Creative Director
Sarah May Bates
VP / Creative Director
Romeo Cervas
Copywriter
Sydney Li
Art Director
Riley Peak
EVP / Chief Production Officer
Gary Paticoff
SVP / Director, Video Production
Selena Pizarro
VP / Group Director, Digital Prod., Proj Mgmt, and Traffic
Katie Borisavljevic
Executive Digital Producer
Amy Seidner
Senior Digital Producer
Jenny Greynald
EVP / Chief Client Officer and Director of Operations
Brett Bender
SVP / Executive Account Director
Fern McCaffrey
Management Supervisor
Ashley Novack
Account Supervisor
Andrea Jones
Account Executive
Helen Jeong
Manager, Digital Strategy
Tyler Sweeney
Specialist, Digital Strategy
Juliana Orellana
VP / Director, Business Affairs
Maria Del’Homme
Associate Director, Business Affairs
Andy Recalde
Director
Shahana Khan