Title | #ConsignesAIRATP |
Agency | Havas Paris |
Campaign | #ConsignesAIRATP |
Advertiser | RATP |
Brand | RATP |
Posted | November 2016 |
Business Sector | Public Transport, Mass Transit |
Story | On average, one passenger per day suffers a serious accident on the Paris metro and RER network. This is often caused by carelessness.We made people aware of the issue by sharing a few simple rules that are often forgotten, and we did this by parodying a format that everyone would be familiar with: airline safety instructions. This poster campaign, covering the whole RATP system, conveyed a serious message in a humorous way. |
Media Type | Case Study |
Length | |
Producer Agency | Virginie Meldener |
Art Director | Nathalie Winkelmann |
Executive Creative Director | Christophe Coffre |
Copywriter | Jérémie Pouchin |