| Title | Allen the Peregrine |
| Agency | Mother London |
| Campaign | Allen the Peregrine |
| Advertiser | IKEA |
| Brand | IKEA Sheffield |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Drugstores, Specialty Stores |
| Story | IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Creative Director | Ana Balarin |
| Creative Director | Hermeti Balarin |
| Art Director | Anthony Montagne |
| Copywriter | Anthony Montagne |
| Art Director | Oli Rimoldi |
| Copywriter | Oli Rimoldi |
| Artist | Jason Heppenstall |
| Producer | Emma Hodson |
| Account Director | Matthew Taylor |
| Event producer | Matt Myatt |
| Event producer | Francesca Sharpes |
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