- - "The Truck Driver's Mother"

Geelmuyden Kiese Oslo, Norway

3620

This ad is part of the ACT Responsible Collection

Brand: -
Country: Norway

Advertiser: The Norwegian Labour Inspection Authority

Title	The Truck Driver's Mother
Agency	Geelmuyden Kiese
Campaign	The Truck Driver's Mother
Advertiser	The Norwegian Labour Inspection Authority
Brand	-
Date of First Broadcast/Publication	2016 / 11
Business Sector	Government Information & Services
Tagline	The truck driver's mother
Story	NORWEGIAN CAMPAIGN USES A REAL TRUCK DRIVER AND HIS MUM TO DELIVER IMPORTANT ROAD SAFETY MESSAGE Norwegian authorities and the road haulage sector have been trying to communicate with foreign drivers entering Norway for years, with no success. So in a final attempt to create awareness of the specific regulations and challenging driving conditions, the Norwegian Labour Inspection Authority and social partners went to the one person that the driver couldn’t ignore – the mother. In a new campaign from Oslo-based agency Geelmuyden Kiese for the Norwegian Labour Inspection Authority - the governing body the supervises the implementation of healthy work practices - and the social partners, we follow a Polish truck driver who's mother joins him as he makes the long distance journey through Norway.
Philosophy	Norwegian authorities have for years been trying to communicate with foreign truck drivers about specific regulations and driving conditions in Norway. But the drivers haven't been listening. So what do you do then? You get the help of the one person they can't ignore: Mum.
Problem	Every 24 hours, 3,000 lorries cross the border into Norway, where one out of three lorry drivers are foreign. Foreign lorry drivers are not used to Norway’s challenging driving conditions, and are consequently three times more likely to be involved in a road traffic accident. Many of these drivers are also underpaid because they are not aware of their rights as employees.
Result	The result became the film «The Truck Driver’s Mother», where a real Polish truck driver, Lukasz Gorzynik, took his mother, Anna Gorzynik, on a driving assignement out of the ordinary.
Media Type	Web Film
Length	264 seconds
Market	Bahamas, Haiti, Hungary, Lithuania, Poland, Romania, Germany, Bulgaria
More Information	motherpresents.org
Creative / Art Direction	Trygve Andreas Tønnessen
Creative / Art Direction	Morten Borgestad
Creative / Art Direction	Sarah Willoch
Project Manager	Celine Gran
Account Director	Geir Ove Harnes
Film production	Bacon
Director	Tarik Saleh
Producer	Magne Lyngner
Producer	Ola Narum Berg