Rachel Holbrook

Rachel Holbrook

Global Head of Production at Airbnb
San Francisco, United States

About me

Rachel Holbrook has spent her career unearthing simple ways to make beautiful content in complicated environments. She is as swift picking up a camera as she is directing a crew of 100. Having managed film, photography and experiential productions in over 30 countries, she is culturally ambidextrous and a zen master at finding solutions to weird problems.

Rachel's combination of roles at Coca-Cola provided her with unique exposure to experiential marketing, strategic brand marketing and advertising, as well as the opportunity to manage creative development of the Olympic Games in Beijing, China. During her time managing Content Production in the Creative Excellence group, the 130-year old brand was named Marketer of the Year at the Cannes Lions Festival of Creativity.

In 2014, following Coca-Cola, she joined Airbnb as their Global Head of Production. Now quadrupled in size with no signs of slowing down, Airbnb has grown to be a disruptor in the travel category, and Rachel has grown her team along with it. She leads a multi-discipline creative and production powerhouse that is redefining marketing for the 21st century.

Since starting a family in 2010, she has traded airport lounges for her home in San Francisco where she spends time with her husband and their three boys. She is a calm but loud voice in the tech space for women in leadership and is an active participant in the TED Women and Women in Film communities.

Her work has been honored with Cannes Lions, Effie's and Webby awards.

Positions

Global Head of Production
Airbnb
October 2014 - Present (5 years 9 months)
I lead a team of creators: Filmmakers, Photographers, Editors, Writers, Art Directors, Animators and Producers. We tell stories for the Airbnb brand around the world.
Global Director, Content Production
The Coca-Cola Company
2011 - September 2014 (3 years 8 months)
Oversaw execution of integrated marketing campaigns for a portfolio of global brands. Managed our global agency partners to create world-class creative communications across all media.
Travel Writer / Photographer
Freelance
2005 - 2014 (9 years)
Freelance travel writer and photographer for trade magazines in the travel industry.
Creative Excellence
The Coca-Cola Company
2008 - 2011 (3 years)
Produced award-winning, integrated marketing campaigns for global brands of The Coca-Cola Company. Managed the complete creative production process throughout strategic development, shoot, animation, music, edit and delivery of assets to Coca-Cola's global markets.
Creative Development, Beijing Olympic Games
The Coca-Cola Company
2008 (1 year)
Moved to China for nine months to manage creative development and production of the Coca-Cola Showcasing Center on the Olympic Green at the 2008 Beijing Olympic Games. Managed relationships with experiential and creative agencies, the International Olympic Committee as well as Chinese government agencies.
Photographer, Documentarian
The Coca-Cola Company
2007 - 2008 (1 year)
Four-month project to photograph and document sustainability projects in India, Nepal, Thailand and Indonesia.
Creative Development Manager, NEW World of Coca-Cola
The Coca-Cola Company
2005 - 2007 (2 years)
Managed creative development of a new Coca-Cola Museum in Downtown Atlanta. Oversaw strategic development and production of exhibitry, films, art installations, music, photography and animation experiences.
Producer
Mountain View Group
2004 - 2005 (1 year)
Produced high-end marketing, corporate and documentary film projects. Managed client relationships and oversaw shoots, edits and delivery of assets.
Associate Producer
PRN
2001 - 2004 (3 years)
Analyst
Gap Inc./ Banana Republic
2000 - 2001 (1 year)
Global Head of Production
Los Angeles, United States

Education

Certificate in Film Productio

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