Safe vegetables and fruits campaign - "Bok Choy"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

Awards

15681

This ad is part of the ACT Responsible Collection

Brand: Safe vegetables and fruits campaign
Country: Thailand

Advertiser: Thai Health Promotion Foundation

Title	Bok Choy
Brief	Not all vegetables grow year round. And if you find them, there's a good chance they've been grown with chemical assistance. This idea is dramatised, to say the least, by a film about a young woman who goes in search of bok choy at the request of her ailing grandfather. A lady at the market warns her that it's out of season, but she persuades a farmer to grow some chemical plants. She returns triumphantly to fulfil what turns out to be her grandpa's last wish.
Agency	The Leo Burnett Group Thailand
Campaign	Bok Choy
Advertiser	Thai Health Promotion Foundation
Brand	Safe vegetables and fruits campaign
Posted	November 2019
Business Sector	Public Safety, Health & Hygiene
Story	Thai Health Promotion Foundation (ThaiHealth) is an autonomous government agency with mission To inspire, motivate, and empower individuals for the enhancement of healthy society in Thailand.
Media Type	Web Film
Chief Creative Officer	Sompat Trisadikun
Creative Director	Nuwadee Ketruangroch
Creative Group Head	Nares Limapornvanich
Art Director	Smach Chotitat
Art Director	Sompat Trisadikun
Copywriter	Sirikorn Rungrueangdechaphat
Account Director	Tida Vibulvanich
Account Manager	Veerin Lertsirimongkonkul
Agency Producer	Sarawut Lertkittipaporn
Production Company	Mum Films
Director	Suthon Petchsuwan
Assistant Director	Chairat Piriyawattanakul
General Manager	Chattakul Nachaisit
Executive Producer	Pattarajitr Trakarnkate
Producer	Namon Suttikittibuth
Production Manager	Jittraporn Pipatpanya
Cinematography	Teerawat Thitikornwanich
2nd AC	Sophon Rachpuanyoon
Focus Puller	Sarun Sirithum
Gaffer	Manop Piengklang
Grip	Siam light
Post Production	Rattana Leedamrongprasert
Editor	Dechmongkol Prasertsit
Assistant Editor	Kritsana Thaweesang
Colorist	Rattana Leedamrongprasert
Art	Weerayuth Kamnerdrattana
Wardrobe	Kittisak Prasarndee
Casting	Grace Wiyasu
Makeup Department	Montakan Intarat
Hair	Sawas Charoenying
Post-production Producer	Namon Suttikittibuth
Music/Sound Production	Mellow tunes
Media Agency	Optimum Media Direction