Chevrolet - "The day Chevrolet supported another vehicle: Jersey"

Commonwealth//McCann Santiago, Chile

14658

This ad is part of the ACT Responsible Collection

Brand: Chevrolet
Country: Chile

Advertiser: General Motors Corp.

Title	The day Chevrolet supported another vehicle: Jersey
Agency	Commonwealth//McCann
Campaign	The day Chevrolet supported another vehicle
Advertiser	General Motors Corp.
Brand	Chevrolet
Date of First Broadcast/Publication	2018 / 9
Business Sector	Cars
Philosophy	atin America cities are being impacted by the highest traffic congestion. On “the Car -free- Day”, Chevrolet and Commonwealth//McCann Santiago with the “The day Chevrolet supported another vehicle” campaign seek to raise awareness about the responsible use of the car. Chevrolet, as the main sponsor of two of the most important soccer teams of Chile and Ecuador -Universidad de Chile and Liga Deportiva Universitaria de Quito-, switched its original logo of the soccer t-shirts in order to let the soccer players wear the icon of a bike and thus to encourage the public the habit of it as a means of transportation.
Media Type	Case Study
Length	119 seconds
Chief Creative Officer	José Ignacio Solari
Chief Creative Officer	Samuel Estrada
Creative Director	Ricardo Corsaro
Creative Director	Johanna Vaca
Creative Director	Marco Tapia
Creative Director	Jaime Cornejo
Creative Director	Ítalo Fierro
Creative Director	Diego Romero
Creative Director	Andres Romero
Copywriter	Jaime Cornejo
Account Manager	Florencio Colombo
Account Manager	Alexandra Ortiz
Account Planner	Ignacio Pérez
Production Company	Taxi Films
Director	Diego Arzuaga
Director	Tomás Neely
Advertising Manager	Macarena Bravo
Advertising Manager	Daniel Tarragó
Advertising Manager	Isabel Hrepich
Advertising Manager	Oswaldo León
Advertising Manager	Gabriela Vintimilla
Advertising Manager	Cristina Ordóñez