Alex Manby
Agency Producer at Aqueduct
London, United Kingdom
TitleGrant's Whisky and Gordon Banks #Standtogether
Campaign #Standtogether
Advertiser Grant's
Brand Grant's Signature
Date of First Broadcast/Publication 2014 / 6
Business Sector Spirits, Fortified Wines
Story Grant's Whisky and Gordon Banks #Standtogether is the second film in an original series by Bigballs films for Grant’s Whisky. The three episodes developed for the #Standtogether campaign with digital agency Aqueduct, star legendary football players Sir Geoff Hurst, Gordon Banks and Archie Gemmill. In the films, the former international players meet with players from Chelmsford FC, Sheffield FC and Paisley FC to share their memories, tips and experience of the game reflecting Grant’s rich family history.
The partnership between Bigballs films and Grant’s Whisky see the brand use video storytelling to bring together football fans across generations. The episodes will live on the new Grant’s Whisky YouTube channel where the brand will build and engage with its’ audience around the content. The campaign will also drive traffic to a new Grant’s microsite on which UK fans aged 18+ can enter a competition to win exclusive bottles of the brand’s newly launched variant, Grant’s Signature [T&C’s on grantsstandtogether.co.uk/#signature]
In the second episode ‘Grant’s and Gordon Banks #StandTogether’, Grant's bring legendary English goalkeeper Gordon Banks back to Sheffield, where he grew up watching and playing football. Gordon shares what inspired him to take up a career in the sport, the obstacles he overcame and the people who gave him a helping hand on the way to realising his dream. Shot at Sheffield F.C., the world's first football club, the film also features Richard Tims, the club's chairman. As a result of the campaign Grant's have generously donated funds towards the creation and implementation of a new membership wall for the club.
Watch the film here. To watch all the films subscribe to the YouTube channel. 
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