Concern Worldwide - "Big Pharma donates profits"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , United States

3278

This ad is part of the ACT Responsible Collection

Brand: Concern Worldwide
Country: United States

Advertiser: Concern Worldwide

Title	Big Pharma donates profits
Agency	FRED & FARID Los Angeles
Campaign	#UnfortunatelyFakeNews
Advertiser	Concern Worldwide
Brand	Concern Worldwide
Date of First Broadcast/Publication	2021 / 9
Business Sector	Charities, Foundations, Volunteers
Philosophy	Concern will launch over 50 fake news headlines that report on real, tangible things the wealthiest, most powerful entities could do to end extreme poverty.
Problem	Just last year, an additional 150 million people were plunged into extreme poverty, which means they are now trying to survive on less than $1.90 per day. Meanwhile, billionaires are racing to space. With the situation more than ever, Concern Worldwide – which has been on a 50+ year mission to end extreme poverty, whatever it takes – is going so far to reach its goal, it’s exposing the corporations, and billionaires who could do more to end extreme poverty.
Media Type	Digital Billboard/Poster
Length	6 seconds
Advertising Manager	Colleen Kelly
Advertising Manager	Robbie Rusbuldt
Advertising Manager	Rebecca Babin
Advertising Manager	Candance Patel-Taylor
Chief Creative Officer	Fred & Farid
Creative Director	Chelsea Steiger
Business Director	Peter Jacobs
Copywriter	Hilary Smith
Art Director	Radouane Guissi
Art Director	Bridget Callahan
Executive Producer	Amanda Van Caneghem
Strategist	Jess Neill
Account Supervisor	Mariam Salcido
Production Company	Ways & Means LA
Director	Harry Israelson
Executive Producer	Lana Kim
Executive Producer	Jett Steiger
Head of Production	Lauren Skillen
Production Company Producer	Cedric Troadec
DP	Ryan Carmody
Post Production	Tamara Treu
Editor	Nate Blackmon