Somos Defensores - "Hero image english "

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

1019

This ad is part of the ACT Responsible Collection

Brand: Somos Defensores
Country: Colombia

Advertiser: Somos Defensores

Title	Hero image english
Agency	MullenLowe SSP3 Colombia
Campaign	Unfinished Stories
Advertiser	Somos Defensores
Brand	Somos Defensores
Date of First Broadcast/Publication	2023 / 4
Business Sector	Human Rights
Story	In the last 20 years more than 1,300 Social Leaders and Human Rights Defenders have been murdered in Colombia.
Philosophy	We turned 5.6% of the existing data into a symbol of fighting against impunity into a book that we need to finish writing. This book contains 20 unfinished stories that only go as far as the Attorney General's Office has gone in its investigations. Stories that are missing clues, reasons, witnesses, suspects and perpetrators, and the rest of the book has more than 100 blank pages each bearing the name of a murdered human rights defender or social leader whose investigation has not begun. The single copy of this book traveled to the places most affected by the violence in Colombia and collected more than two million signatures and became a citizen's petition that forced the prosecutor's office to investigate the remaining cases and complete their data.
Problem	The Attorney Generals is in charge of collecting data on all these crimes. The problem is that it has come to show historical results in terms of investigating these crimes, which supposedly are around 70% effective. However, the journalistic investigation was able to show that only 5.6% of the cases have been investigated, meaning that 95% of the cases are unfinished, so we made a book to finish these stories.
Result	• The Book turned into a citizens petition • +2 million people signed the book • 484 new cases are being investigated • 75 sentences were determined • 5.71k social media mentions • 34.3m reach • 58.8m impressions
Media Type	Print
Chief Executive Officer (CEO)	Francisco Samper
Executive Creative Director	Guillermo Siachoque
Executive Creative Director	Jorge Eliecer Pinto
Sound	Camilo Medina
Creative Director	Juan-Carlos Castaño Bran
Creative Director	Camilo Londoño Siatova
Art Director	Camilo Londoño Siatova
Editor	Juan Camilo Contreras
Editor	Yekar Osorio
Editor	Samuel Prieto Carvajal
Audiovisual Production Manager	Tiffany Bernal
Director of production	Wilfredo Duque
Art Director	Juan Camilo Parra
Account Manager	Matthew Londono
Team Accounts	Sofia Cabrales
Audiovisual Producer	Ryan Heredia
Art Director	Sebastián Marín
Editor	Gustavo Gomez Rico
Editor	Ivan Villacob
Editor	Sebastián González
General Director	Ginna Nieves
Account Director	Laura Villalobos