MUBE - "Frans Krajcberg Exhibition - Tree View"

The Juju São Paulo, Brazil

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This ad is part of the ACT Responsible Collection

Brand: MUBE
Country: Brazil

Advertiser: MUBE - Museu Brasileiro da Escultura e da Ecologia

Title	Frans Krajcberg Exhibition - Tree View
Agency	The Juju
Campaign	Frans Krajcberg Exhibition
Advertiser	MUBE - Museu Brasileiro da Escultura e da Ecologia
Brand	MUBE
Date of First Broadcast/Publication	2022 / 9
Business Sector	Museums & Monuments
Philosophy	We created a campaign for MuBE to publicize the exhibition of the artist Frans Krajcberg, bringing all the power and diversity of his work, including his artistic production that connects with nature and his ecological activism, without losing sight of a historical contribution that presents its technical, conceptual and environmental contribution in full. As in his works, ecological activism was also a protagonist in the creation of the campaign, which features a film for TV and Cinema, street furniture, radio and digital platforms. The highlight of the campaign is the interactive action, where trees recently removed from the city were mapped, the beds were filmed, and a QRCode was placed over them. When scanning the code, the user is directed to the Google Street View page, which shows what that place was like before the tree was removed, indicating that, as much as the Internet updates are constant, it is not even possible to keep up with the speed of " logging".
Media Type	Case Study
Length	116 seconds
Exhibiting artist	Frans Krajcberg
Curator	Diego Matos
Chief Creative Officer	Renato Simões
Managing Director	Ana Clara Grana
Creative Director	Suzana Haddad
Creative Team	Renato Simões
Creative Team	Suzana Haddad
Strategist	Sebastian Codeseira
Production Company	Biler Filmes
Director	Nina Coimbra
Executive Producer	Juliana Martellota
Executive Producer	Gregory Bogossian
Head of Account Management	Larissa Perrotta
Account Management Team	Jess Thomaz
Account Management Team	Ana Ocampos
Production Coordinator	Stefanie Korb
Production Coordinator	Cintia Mantero
Production Coordinator	Michel Nogueira
Assistant Director	Bruno Roberti
Director of Photography (DOP)	Andre Fridman
Production Director	Giba Pereira
Producer	Toninho Melo
Production Assistant	Monica de Carmo
Editor	Raphael Tarso
Coordinator	Fezão Barbieri
Finishing	Renata Dalbem
Post Production	Flow Effects
Audio Post Production	Raw Audio
Color Grade Artist	Acauna Pastore
Case Study Direction	João Lucca Piovan
Editorial & Finishing for Case Study Video	Muniz Junior