Title | Drawing a Roof |
Agency | Y&R Bogotá |
Campaign | Drawing a Roof |
Advertiser | Techo para mi Pais |
Brand | Fundación Techo |
Posted | November 2014 |
Business Sector | Human Rights |
Story | To help raising funds to eliminate extreme poverty in Colombia we asked underprivileged children to draw the house they dreamed for Christmas. With these drawings we created wrapping paper that was sold all around the country. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Mauricio Rocha |
Executive Creative Officer | Tito Chamorro |
Chief Creative Officer | Juan Pablo Alvarado |
Creative Director | Juan Carlos Sosa |
Creative Director | Julian Nuñez |
Art Director | Marcela Zapata |
Art Director | Andres Bolivar |
Copywriter | Andrés Luque |
Copywriter | Sebastián Cuevas |