Marcela Zapata
Art Director at Sancho BBDO
Santafé de Bogotá, Colombia
TitleDrawing a Roof
Agency
Campaign Drawing a Roof
Advertiser Techo para mi Pais
Brand Fundación Techo
PostedNovember 2014
Business Sector Human Rights
Story To help raising funds to eliminate extreme poverty in Colombia we asked underprivileged children to draw the house they dreamed for Christmas. With these drawings we created wrapping paper that was sold all around the country. 
Media Type Case Study
Length
Chief Creative Officer
Executive Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter

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