| Title | Desperados Virgin 0.0% Mojito |
| Agency | Serviceplan Group France |
| Campaign | Gamme Desperados Virgin 0.0% |
| Advertiser | Heineken |
| Brand | Desperados Virgin 0.0% |
| Date of First Broadcast/Publication | 2022 / 7 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | Après un lancement réussi, et l’arrivée un an plus tard de la variante DESPERADOS VIRGIN MOJITO, Desperados élargit son offre et lance en 2022 la DESPERADOS VIRGIN FRESH BERRY. L’occasion pour la marque de parfaire sa communication en mettant en avant une belle proposition basée sur l'étendue de sa gamme de saveurs. |
| Media Type | |
| Executive Creative Director | Hervé Poupon |
| Creative Director | Jean-Philippe Dubois |
| Copywriter | Jean-Philippe Dubois |
| Copywriter | Simon Ohayon |
| Creative / Art Direction | Tram-Anh Nguyen |
| Creative / Art Direction | Joachim Lesne |
| Photographer | Lucas Laurent |
| Advertising Manager | Fabien Besse |
| Advertising Manager | Thibault Tran |
| Advertising Manager | Laura Tremsal |
| Account Manager | Stéphane Perrot |
| Account Manager | Joséphine Thill |
| Agency Producer | Audrey Herrmann |
| Art Buyer | Audrey Herrmann |
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