| Title | LG G3 Long battery life |
| Agency |
TBWA Israel
|
| Campaign |
LG G3 Long battery life
|
| Advertiser |
LG Electronics
|
| Brand |
G3 Smartphone
|
| Date of First Broadcast/Publication |
2014 / 12
|
| Business Sector | Mobile Telephones & tablets
|
| Tagline | LG_G3_Long_battery_life |
| Story | As technology develops, our lives become more and more depended on out smartphones. Unfortunately, most of them don't have a strong enough battery... LG G3 has the strongest battery on the market, so you wouldn't have to charge it... |
| Philosophy | When we find ourselves more and more depended on our smartphones, it is most unfortunate they usually can't make it through a whole day without being charged. When that moment comes, most of us will do just about anything in order to feed their smartphone battery. |
| Problem | Most smartphones are really great, but without a powerful battery, we can't really use them, can we? In that case, the strangest situations can occur... |
| Result | LG G3 battery is the strongest in the market, so you can be sure you will not need to recharge it during the day, and no unfortunate accidents will happen. |
| Media Type |
Magazine
|
| Executive Creative Director |
Maya Kerman
|
| Creative Director |
Maya Sharan
|
| Creative Director |
Edo Kariv
|
| Art Director |
Noa Keren
|
| Art Director |
Ori Ganot
|
| Copywriter |
Ori Ganot
|
| Graphic Designer |
Assaf Negev
|
| Account Executive |
Shahar Ben-naim
|
| Account Manager |
Shani Biran
|
| Account Supervisor |
Elinor Shemer
|
| Producer |
Anat Harari
|
| Traffic Director |
Fay Ross Golman
|
| Concept |
Nava Ben Moshe
|
