Title | The distress signal |
Agency | Anorak Oslo |
Campaign | The distress Signal |
Advertiser | Amnesty International |
Brand | Amnesty International |
Posted | December 2018 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | When Norway, in 2017, was the first country in the world to shut off their FM-radio-network, Amnesty International turned it back on, to broadcast its first distress signal since second world war. The distress signal was a looped recording from the sister of Teodora Vasquez - a Salvadoran woman sentenced to 30 years in jail after suffering a stillbirth. With the help of our own FM-receiver we managed to hijack the FM-radio-network. And the national media caught on at once. But since our FM-receiver only had a radius of 8 km(5 miles), we decided to make it possible for people to help boost Tedora's distress signal. With the help of two 24/7 LIVE streams of the same distress signal - one for Facebook and one for twitter - we made it possible for anyone to spread the signal by turning their Facebook or twitter into a radio antenna. |
Media Type | Television |
Length | |
Copywriter | Hallvard Fjeldbraaten |
Art Director | Jens-Petter Aarhus |
Production Company | Making Waves Australia |
Production Company | Noa Keren |
Agency Producer | Janne Espevalen |
Agency Producer | Kristina Tallaksen |
Agency Producer | Bjørn Molstad |
Agency Producer | Lars Georg Teigen |
Programmer | Henrik Fischer Bjelland |
Programmer | Piotrek Janosz |
Programmer | Gjermund Norderhaug |
PR | Henrik Guderud |
PR | Marianne Skøien |
PR | Mette Bruaas |
Director | Nøkkvi Thorsteinsson |
Director | Darri Thorsteinsson |
Animation/3D | Nøkkvi Thorsteinsson |
Animation/3D | Darri Thorsteinsson |
PR Agency | Sander Slager |
Media Agency | Oath |
Designer | Sondre Hårstad |
Designer | Maria Sætre |
Account Planner | Ole Pedersen |