| Title | The Call |
| Agency | The Bloc |
| Campaign | The Call |
| Advertiser | Empow'Her |
| Brand | Empow'Her |
| Posted | July 2020 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | Although the disheartening data around unconscious bias is out there - black people are 34% less likely to be prescribed proper pain medicine for conditions such as abdominal pain, black women die at 3-4 times the rate of white women during childbirth, are 22% more likely to die from heart disease, and 71% more likely to die from cervical cancer - it's still really hard for people to believe it. So the idea is simple: prove in a live experiment that unconscious bias is a sad reality and leads to poor healthcare outcomes. |
| Media Type | Radio |
| Length | |
| Chief Creative Officer | Bernardo Romero |
| Copywriter | Grace Taylor |
| Copywriter | John Roberts |
| Creative Director | Kim Barker |
| Creative Director | Sara Uhelski |
| Motion & Film Director | Craig Kabrhel |
| Content Strategy | Erika Owens |
| Creative Lead | Rafael Rizuto |
| MOTION DESIGN | Jisu Kim |
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