| Title | Dubbing Factory (Film) |
| Agency |
Herezie
|
| Campaign |
#DubbingFactory
|
| Advertiser |
Amazon
|
| Brand |
Amazon Prime
|
| Posted | November 2022 |
| Business Sector | Media, Publishing & Production
|
| Story | Introducing the Prime Video Dubbing Factory. The first 100% TikTok challenge that invited users to become one of the next French voices of their favourite series. To do so, they had to select one of the many scenes the brand had made available on the platform and, using the “duet” feature, dub the actor that’s been muted. Nearly 100 000K participants lent their voices to one of the characters from a Prime Video series and thus promoted the show by sharing the experience with their followers on their own TikTok channels. In the end it was Philippe who was chosen to fulfil his dream and enjoy a unique experience in the Prime Video dubbing studios. He is now one of the French voices for The Boys series, the most popular show on the streaming platform. |
| Problem | Prime Video is proud of its many original French productions and regularly showcases the various talents of its production teams (actors, directors, editors, cameramen, etc). Including their French voice-over artists! These strong characters are loved by many in a market where half of the population prefers to watch series in the dubbed French versions. Prime Video is also constantly looking for new ways to engage its community on social media and more recently on TikTok, a new platform for the brand who wanted to considerably increase its engagement rate and its number of followers. |
| Media Type |
Digital
|
| Chief Executive Officer (CEO) |
Andrea Stillacci
|
| Executive Creative Director |
Etienne Renaux
|
| Executive Creative Director |
Paul Marty
|
| Creative Team |
Natan Ritaly
|
| Creative Team |
Raphael Sold
|
| Business Director |
Dimitri Boudnikoff
|
| Account Director |
Marine Chenu
|
| Account Executive |
Agathe Colliard
|
| Producer |
Tanya Kozlova
|
| Producer |
Laureen Rigot
|
| Influence |
Influence4You
|
| Media Agency |
Oconnection
|
| Advertising Manager |
Alexandre Andresciani
|
| Advertising Manager |
Juliette Premmereur
|