Peter is our newest addition to the Mother family having joined in November of 2015. Prior to Mother, Peter was at TBWA Chiat\Day in Los Angeles where he served as Managing Director of the office as well as globally leading brands across the TBWA network such as Gatorade, Pepsi, Airbnb, Netflix, adidas and Disney.
Peter spent the first part of his career on the sports field as a professional rugby player before transitioning into the "real" world on the client brand side with Virgin and adidas where he served in a number of strategic brand and go to market roles globally.
Peter has an absolute love and belief in the power of creativity to impact people, culture, and ultimately drive business growth.
Motivated to bring the most wonderfully diverse talent together in unique and unexpected ways to create modern breakthrough strategies & inspiring creative that ultimately seeks to change consumer behaviors and a company's commercial potential.
When not in the Mother family home you can find him in Rye - New York, with his wife, daughter, sidekick dog and maybe trying to get out and surf a little.