BBVA - "THE CONCERT NO ONE WAS WAITING FOR"

Fahrenheit DDB

Fahrenheit DDB Lima, Peru

Awards

8117

Brand: BBVA
Country: Peru

Advertiser: BBVA

Title	THE CONCERT NO ONE WAS WAITING FOR
Agency	Fahrenheit DDB
Campaign	THE CONCERT NO ONE WAS WAITING FOR
Advertiser	BBVA
Brand	BBVA
Date of First Broadcast/Publication	2014 / 10
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	BBVA, the bank of the people, asked all Peruvians to join them and bring back Peruvians most iconic rock star: Pedro Suarez Vertiz. He stepped away from stage due to Dysarthria, a rare motor speech disorder that wont let him speak again. First, we offered all Peruvians a challenge: If 1 million people ask for Pedro Suarez Vertiz to come back, he would. People simply had to sing a petition as loud as they could in order for Pedro to hear them. Over 1.4 million people participated. Two months later, Pedro was back in a unique concert where he contributed the music and the crowd was his voice. We installed over 800 microphones inside the stadium to get people voices and sing for him
Philosophy	BBVA is the bank of the people, and is responsible for helping Peruvians to achieve their dreams.
Problem	For that reason we needed to find a motivation that could move them to reach a common goal that we could help to achieve.
Result	First, we offered all Peruvians a challenge: If 1 million people ask for Pedro Suarez Vertiz to comeback, he would. People simply had to sing a petition as loud as they could in order for Pedro to hear them. Over 1.4 million people participated. Two months later, Pedro was back in a unique concert where he contributed the music and the crowd was his voice. We installed over 800 microphones inside the stadium to get people voices and sing for him. At the first stage of the campaign over 1.4 million people participated. The concert was a hit in every possible way. People simply had to sign a petition including their personal details and sing as loud as they could in order for Pedro to hear them. Over 40 thousands Peruvians were able to see their legend on stage again. The bank collected almost 2 million data from the people who participated. We got 90% of positive feedback in social media and the BBVA bank saved 1.5 million dollars in free press. The concert reached 100% of the audience of Peruvian´s on Twitter.
Media Type	Events
Length	120 seconds
Soundtrack	Cuando pienses en volver
More Information	www.fahrenheitddb.com
Director of Marketing	Luciana Olivares
Executive Creative Director	Ricardo Chadwick
Brand Managing Director	Alberto Goachet
Head of Digital	Jean Paul Goachet
Creative Director	Sergio Franco Tosso
Art Supervisor	Luciano Leone
Copywriter	Hugo Elespuru
Art Director	Mari Torres
Media Planner	Nicolas Cabieses
Account Director	Claudia Maldonado
Digital Account	Veronica Perea
Agency Producer	Enrique Garcia
Agency Producer	Juan Zevallos
Production Company	Patria
Director	Milovan Radovic
Editor	Milovan Radovic
Editing Company	Allawards
Assistant Editor	Claudia Yacarini
Post Production	Lunatic
Music, Radio and Sound Design	Audiopost