Title | Warboard |
Agency | FCB Brasil |
Campaign | Warboard |
Advertiser | Estadao |
Brand | Estadao |
Date of First Broadcast/Publication | 2018 / 4 |
Business Sector | Newspapers, Magazines, Books |
Story | Estadão is a Brazilian newspaper that firmly believes information is the first step to change. 2018 is an election year in Brazil and Estadão wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. In Brazil, 1 person is assassinated every 10 minutes. The insight was very simple: to compare the numbers of deaths by violence in Brazil to those of countries officially at war. We chose the countries that show up more frequently in Estadão news, such as Syria, Iraq, Afghanistan and Myanmar, and put their absolute numbers of violent deaths side by side with the Brazilian numbers of the same period of time. Brazil was ahead every time. |
Media Type | Case Study |
Chief Creative Officer | Joanna Monteiro |
Executive Creative Director | Fabio Simoes |
Creative Director | Marco Monteiro |
Creative Director | André Pallú |
Art Director | Carina Caye |
Copywriter | Pedro Furtado |
Copywriter | Sofia Calvit |
Executive Account Director | Elton Longhi |
Account Director | Anna Sant'Anna |
Account Manager | Rafael Cardoso |
Executive Account Director | Karoline Araújo |
Project Manager | Suelen Mariano |
Creative technologist | Victor Hugo Odo |
Strategy/Planning | Marcia Neri |
Strategy Director | Bianca Reame |
Data Strategy Analyst | Isabella Esteves |