Estadao - "Warboard"

FCB Brasil

FCB Brasil São Paulo, Brazil

7065

Title	Warboard
Agency	FCB Brasil
Campaign	Warboard
Advertiser	Estadao
Brand	Estadao
Date of First Broadcast/Publication	2018 / 4
Business Sector	Newspapers, Magazines, Books
Story	Estadão is a Brazilian newspaper that firmly believes information is the first step to change. 2018 is an election year in Brazil and Estadão wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. In Brazil, 1 person is assassinated every 10 minutes. The insight was very simple: to compare the numbers of deaths by violence in Brazil to those of countries officially at war. We chose the countries that show up more frequently in Estadão news, such as Syria, Iraq, Afghanistan and Myanmar, and put their absolute numbers of violent deaths side by side with the Brazilian numbers of the same period of time. Brazil was ahead every time.
Media Type	Case Study
Length	118 seconds
Chief Creative Officer	Joanna Monteiro
Executive Creative Director	Fabio Simoes
Creative Director	Marco Monteiro
Creative Director	André Pallú
Art Director	Carina Caye
Copywriter	Pedro Furtado
Copywriter	Sofia Calvit
Executive Account Director	Elton Longhi
Account Director	Anna Sant'Anna
Account Manager	Rafael Cardoso
Executive Account Director	Karoline Araújo
Project Manager	Suelen Mariano
Creative technologist	Victor Hugo Odo
Strategy/Planning	Marcia Neri
Strategy Director	Bianca Reame
Data Strategy Analyst	Isabella Esteves