Title | AIRism |
Agency | Droga5 |
Campaign | Because of Life |
Advertiser | Uniqlo |
Brand | Uniqlo |
Date of First Broadcast/Publication | 2017 / 2 |
Business Sector | Clothing |
Story | It focuses on UNIQLO’s high-tech innerwear made from breathable materials. The black-and-white film artfully captures images of people going about everyday activities, with perspiration evaporating from their bodies. The ad asks: “Shouldn’t our clothes breathe with us?” |
Media Type | Television |
Length | |
Soundtrack | Evaporate |
Editing Company | Final Cut |
Post Production | MPC LDN |
Special Effects / VFX | MPC LDN |
Grading/Online | MPC LDN |
Sound Design Company | String and Tins |
Sound Designer | Will Cohen |
Chief Creative Officer | David Kolbusz |
Executive Creative Director | Rick Dodds |
Production Company Producer | James Waters |
Account Director | Alex Dousie |
Creative Director | Devon Hong |
Choreography | Ryan Heffington |
Colorist | Houmam Abdallah |
2D Artist | Bruno Fukumothi |
Colorist | Richard Fearon |
Account Director | Michelle Villarreal |
Special Effects / VFX | Sophie Hogg |
Copywriter | Ulrika Karlberg |
Strategy Director | James Broomfield |
Executive Creative Director | Steven Howell |
Account Director | Rebecca Lewis |
Voice | Tuppence Middleton |
Production Company | Somesuch |
Director | Nick Gordon |
Producer | Chris Harrison |
Director of Photography (DOP) | Evan Prosofsky |
Editor | Dan Sherwen |
Music | William Doyle |