| Title | The Boobless Babe |
| Agency | Accenture Song DK |
| Campaign | The Boobless Babe |
| Advertiser | Ekstra Bladet |
| Brand | Ekstra Bladet Newspaper |
| Posted | November 2018 |
| Business Sector | Newspapers, Magazines, Books |
| Story | For the past 41 years, Denmark’s most infamous tabloid, Ekstra Bladet, has featured thousands of women’s breasts on page 9. But to underline Ekstra Bladet’s new position, “Welcome to reality”, we decided to tamper with the iconic page for the first time ever on October 7th, also known as National Breast Cancer Day. |
| Problem | Ekstra Bladet is the biggest tabloid in Denmark. |
| Media Type | Case Study |
| Creative Director | Niels Heilberg |
| Copywriter | Lasse Vintersbølle |
| Art Director | Claus Collstrup |
| Art Director | Karl Kristian Krarup Kjær |
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