Maria Malek
Cairo, Egypt
TitleThe Road to Mecca (Trailer)
Agency
Campaign The Road to Mecca
Advertiser Mercedes Benz
Brand Mercedes Benz Middle East
Date of First Broadcast/Publication 2022 / 4
Business Sector Cars
Philosophy Centuries ago, the pilgrimage to Mecca was done on the backs of camels across long and treacherous terrain. Today, it takes just a few hours in the air - quicker and more accessible than ever before, but the rich heritage and the priceless traditions of the long and immersive journey getting there on the ground have been lost with time… until now. This Ramadan, we’re proud to present The Road to Mecca - a four-part docuseries and journey for the soul, brought to you by Mercedes-Benz and produced by Leo Burnett, Publicis Emil, and Stoked. Join Captain Nabil Al Rostamani - an Emirati family man and proud commercial aviation pilot - as he embarks on a cathartic journey of self-discovery. Follow him as he leaves behind his pilot wings and hectic life to retrace the historic pilgrimage routes, on the ground and in a G-Class, exploring time, tradition, and the priceless values that have endured for generations.
Media Type Branded Content
Length
Production Company
Director
Director of Photography (DOP)
Executive Producer
Executive Producer
Producer
Post-production Producer
Editor
Sound & Music
Sound & Music
Vocal
Colorist
Creative Director
Head of Production
Market Acceleration Lead
Market Acceleration Lead
Integrated Account Director
Integrated Account Manager
Arabic Editor
Associate Creative Director
Head of Marketing & Communications
Marketing Manager
Marketing Senior Executive
Marketing Senior Executive

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