| Title | Latte Night Date |
| Agency |
Kitchen
|
| Campaign |
Latte Night Date
|
| Advertiser |
Starbucks
|
| Brand |
Starbucks
|
| Posted | December 2020 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks
|
| Story | On october 27th night the time changed and at 03:00 it was 02:00 again, and we took care of bringing a coffe to all the night workers who has an extra hour of work. |
| Problem | On october 27th night the time changed and at 03:00 it was 02:00 again, and we took care of bringing a coffe to all the night workers who has an extra hour of work.We created an emailling campaign with an event attached that was automatically installed on all our costumer`s Google Calendar and notified them ar 02:59 but only the night workers atended.864 emails received+1,2K coffes delivered31% delivery increased74% positive sentiment |
| Media Type |
Case Study
|
| Creative Managing Director |
Iñaki Bendito
|
| Strategy Director |
Gema Arias
|
| Strategy Director |
Nacho Tovar
|
| Art Director |
Iñaki Garrido
|
| Copywriter |
Alberto Gómez
|
| Creative Director |
Yeray Cerpa
|
| Creative Director |
Rafa Gil
|
| Account Director |
Sandra Ruiz de Somavia
|
| Account Executive |
Zuriñe Ruiz Olmos
|