Loterías Y Apuestas Del Estado - "Robbery"

Proximity Madrid

Proximity Madrid Madrid, Spain

5642

Brand: Loterías Y Apuestas Del Estado
Country: Spain

Advertiser: Loterías Y Apuestas Del Estado

Title	Robbery
Agency	Proximity Madrid
Campaign	Robbery
Advertiser	Loterías Y Apuestas Del Estado
Brand	Loterías Y Apuestas Del Estado
Date of First Broadcast/Publication	2019 / 5
Business Sector	Lottery & Gambling
Philosophy	BACKGROUND “La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets? IDEA The campaign revolves again around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. But now, Mr. Destiny is who goes arround the real world in person, searching for winners. But he always chooses the worst possible moment.
Media Type	Television
Length	72 seconds
Global Chief Creative Officer	Eva Santos
Executive Creative Director	Susana Pérez
Creative Director	David Vijil
Creative Supervisor	Raul Somaza
Creative Supervisor	Fernando Esteban
Art Director	José Luis Diez
Executive Account Director	Cristina Esteras
Brands Group Director	Javier Arranz
Account Director	Sandra Cabrera
Account Executive	Esla de Murga
Communications Director	Laura Carrillo
Head of Production	Gemma Selga
Production Company	Antiestático
Director	Álvaro Brechner
Executive Producer	Antonio Ruiz
Producer	Roberto Arias
Director of Photography (DOP)	Carlos Catalán
Editor	Nacho Ruiz-Capillas
Post Production	La zapatilla roja
Sound Studio	Mr. Peaks