| Title | Love It |
| Agency | Good People |
| Campaign | Love It |
| Advertiser | Emirates integrated Telecommunications Company |
| Brand | Du |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Telecommunications Services |
| Philosophy | Du Telecom is launching its football scouting and talent seeking platform with this film. A category that is mostly informational, boring and filled with “sign-up here” or “call there.” We wanted to shake things up and refresh it a bit with this insight about what it takes to be a football legend. We opted to cast real footballers for this one. For one, they would know how to kick a ball. We really wanted the form and physique of kids who really played football. Because you cannot recreate that. There is a certain look to a 16 year old footballer that just can't be forced or fabricated. |
| Media Type | Digital |
| Length | |
| Market | United Arab Emirates |
| Founder | Maged Nassar |
| Creative Director | Maged Nassar |
| Creative Director | Ali Ali |
| Founder | Ali Ali |
| Freelance Copywriter | Mohamed Ghazy |
| Founder | Sary Hany |
| Music Composer | Sary Hany |
| Founder | Karim Mira |
| Colorist | Karim Mira |
| Agency Producer | Zeina Daoud |
| Director | Maged Nassar |
| Director of Photography (DOP) | Pierre Mouarkech |
| Executive Producer | Sabine Farah |
| Executive Producer | Maria Bouhabib |
| Producer | Sarah Touma |
More Work
SEE ALLIf I Were You
- BRAND:
- Burger King
- AGENCY:
- M&C Saatchi
Chipsy Smiles
- BRAND:
- Smiles
- AGENCY:
- Impact BBDO