| Title | Novomed White Cat |
| Agency | Impact BBDO |
| Campaign | Hidden Allergy |
| Advertiser | Novomed |
| Brand | Novomed |
| Date of First Broadcast/Publication | 2020 / 2 |
| Product | Anti-allergy clinic |
| Business Sector | Health & Pharmaceutical Products |
| Story | In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to. |
| Media Type | |
| Chief Creative Officer | Paul Shearer |
| Art Director | Marcio Dotti |
| Copywriter | Simone Milani |
| Associate Creative Director | Ben Griffiths |
| Creative Director | Logan Allanson |
| Copywriter | Jason Velasquez Burayag |
| Designer | Jithesh Narayanan |
| Executive Creative Director | Ali Rez |
| Producer | Rebecca Ooi |
| Account Manager | Rubina Ahmed |
| Photographer | Edmund Leong |
| Retoucher | Justin Chan |
| Retoucher | Lim Hui Jing |
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