Sports for all federation (SFA) wanted to reignite the culture of movement and physical activity. We needed a campaign that would serve as a compelling wake-up call, prompting individuals to rediscover the value of exercise before it was too late.
Philosophy
The "Museum of Extinct Mobility" was a revolutionary concept—a virtual reality experience that defied convention. Using cutting-edge technology, it transported participants to a future devoid of sports and physical activity, compelling them to reconsider the value of exercise.
Problem
Within this virtual museum, visitors encountered a world without the thrill of sports or the vitality of physical well-being. It blended technology, emotion, and storytelling seamlessly, incorporating fictional superstars, tantalizing hints, and lookalike actors to deepen the intrigue. This immersive experience transcended typical branding—it was a journey that kindled curiosity, sparked vital conversations, and revived the essence of physical activity in a digitally driven world.
Result
The "Museum of Extinct Mobility" reshaped our brand, presenting it as forward-thinking, engaging, and capable of delivering profound tech-driven experiences, all while reigniting the culture of movement.