| Title | Madrid |
| Agency | Agência Um |
| Campaign | Women Trafficking |
| Advertiser | Recife Cityhall |
| Brand | Liga Mulher |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Government Information & Services |
| Tagline | Women Trafficking |
| Story | Every year, 2.5 million people in the world are victims of human trafficking. Around 80% of them are women who are fooled by the promise of a better life in another country but once they get there, become slaves and sexually exploited. They are forced to take part in up to 10 sexual relations a day. A crime that is almost invisible because the majority of them travel freely by their own will and end up feeling somewhat responsible for being fooled. Over the last years, as a result of great international pressure, many governments have started to develop strategies to fight against human trafficking and women's trafficking in particular. Given this reality, the Liga Mulher, a hotline center that focuses solely on women developed by the Recife Cityhall, is launching a campaign signed by Agência Um that aims at encouraging complaints. |
| Media Type | Magazine |
| Creative Director | Lenilson Lima |
| Art Director | Eugenio Lima |
| Copywriter | Marcus Seixas |
| Illustrator | Saulo Lisias |
| Photography production | Estudio Clicka |
| Retouch Artist | Ricardo Moreira |
| Art Director | Lenilson Lima |