Solarbox - "Vacuum Cleaner (English)"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , United States

2159

Brand: Solarbox
Country: United States

Advertiser: Solarbox

Title	Vacuum Cleaner (English)
Title (original language)	Aspirateur
Agency	FRED & FARID Los Angeles
Campaign	Put the Sun to work
Advertiser	Solarbox
Brand	Solarbox
Date of First Broadcast/Publication	2023 / 8
Product	Photovoltaic
Product (original language)	Photovoltaïque
Business Sector	Industry
Philosophy	The notorious french King Louis XIV liked to be referred to as the Sun King. Every French person learns this in school and is familiar with that fact. In the "Put the sun to work" campaign, the agency used the image of the Sun King generating electricity by pedaling a dynamo bike. This serves as a metaphor for the sun producing electricity for the entire family through solar panels on the roof.
Philosophy (original language)	La campagne repose sur un concept disruptif et un ton décalé mettant en scène l'emblématique Roi Soleil, Louis XIV, pédalant sur un vélo à dynamo pour apporter l’énergie solaire aux Français.
Media Type	Television
Length	42 seconds
Market	France
Chief Creative Officer	Fred & Farid
Copywriter	Radouane Guissi
Art Director	Radouane Guissi
Agency supervisor	Jules Chaffiotte
Agency TV Producer	Charles Renard
Director of Photography (DOP)	Peter Riis
Producer	Christophe Dachy
Wardrobe / Stylist	Sonia Philouze
Editor	Edward Line
Colorist	Andrew Francis
Post Production	Sixtine James
Director	Remy Cayuela
Production Company	MOZOO
Head of Production	Jules Minvielle
Head of Production	Benjamin BERGE
Production Company Producer	Tania Demayo
Production Company Producer	Lucie Le-squeren-caulfield
Production Service Company	All in Films
Production Services Director	Julien Floutard
Casting	Amélie Lagrange
Art Director	Aurélia Garay
Makeup artist	Morgane Maingueneau
Music Composer	Philippe Bozec