Longchamp - "Spread Love"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , United States

1638

Title	Spread Love
Agency	FRED & FARID Los Angeles
Campaign	Longchamp X Robert Indiana
Advertiser	Longchamp
Brand	Longchamp
Date of First Broadcast/Publication	2023 / 10
Business Sector	Accessories, Bags, Leathers
Problem	LONGCHAMP X ROBERT INDIANA ICONIC ARTWORK MEETS A UNIVERSALLY BELOVED BAG Longchamp, in collaboration with creative agency FRED & FARID Los Angeles, is celebrating American artist Robert Indiana with a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®. Robert Indiana played a central role in the development of assemblage art, hard-edge painting and Pop Art with work that explores American identity and the power of language.
Media Type	Web Film
Length	24 seconds
Creative Director	Sophie Delafontaine
Chief Executive Officer (CEO)	Jean Cassegrain
Advertising Manager	Margaux Marshall Albaladejo
Advertising Manager	Marie Coumes
Chief Creative Officer	Fred & Farid
Creative Director	Chelsea Steiger
Art Director	Radouane Guissi
Art Director	Kiyomi Morrison
Agency Producer	Amanda Van Caneghem
Account Director	Sarah Silberstein
Strategy Director	Eileen Zhao
Director	Tom Johnson
Director	Sam Johnson
Photographer	Tom Johnson
Photographer	Sam Johnson
Production Company	mini title
Music Company / Composer	Actual Magic