| Story | In 2020, while the French population is confined and the world of sports is at a stand-still in the face of the global pandemic of covid-19, the National Rugby League is hosting a solidarity live show to raise funds for the association "les petits frères des pauvres" which supports isolated people. Interventions of the top 14 players, live concert, cooking classes, one man show, mentalism... many challenges have punctuated this 8H broadcast presented by the youtuber Gonzague. This operation was broadcast live and simultaneously on Youtube, Facebook and Twitter and gathered 50 participants, generated more than a million connections and raised 32 322€ for the association.
A campaign rewarded with a bronze award at the "Grand Prix Stratégies du Brand Content 2020" and a bronze award at the "Grand Prix Stratégies du Sport 2020".
More informations on : https://lareclame.fr/fredfaridgroup-bilan-lnr-petitsfreresdespauvres-live-234748 |