Gabriela Arroyo
Account Manager at WMcCann
São Paulo, Brazil
TitleFresh Garden
Agency
Campaign Fresh Garden
Advertiser Zona Sul
Brand Zona Sul
Date of First Broadcast/Publication 2016 / 5
Business Sector Department Stores, Supermarkets
Story Zona Sul Supermarket, a big chain based in Rio de Janeiro, decided to highlight its differentiated offering by transforming its shelves in the fruit & vegetable section into fresh vegetable gardens.
Media Type Case Study
Length
Chief Creative Officer
Creative Director
Creative Director
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Account Manager
Designer
Project Manager
Advertising Manager

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