Title | Fresh Garden |
Agency | WMcCann |
Campaign | Fresh Garden |
Advertiser | Zona Sul |
Brand | Zona Sul |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | Department Stores, Supermarkets |
Story | Zona Sul Supermarket, a big chain based in Rio de Janeiro, decided to highlight its differentiated offering by transforming its shelves in the fruit & vegetable section into fresh vegetable gardens. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Washington Olivetto |
Creative Director | Fabio Onofre |
Creative Director | Nicolás Romano |
Creative Team | Gabriel Gil |
Creative Team | Bruno Mukai |
Account Manager | Gabriela Arroyo |
Account Manager | Suzana Machado |
Account Manager | Isabela Fogaça |
Account Manager | Gustavo Tupinambá |
Designer | Bruno Mukai |
Project Manager | Karina Rios |
Advertising Manager | Alexandre Alves |