Svenssons Furniture & Interior Design - "Window Shopping"

Volt

Volt Stockholm, Sweden

4269

Title	Window Shopping
Brief	Svenssons took over a real ground floor home and filled it with great furniture and accessories in order to intrigue passers by and direct them to its website or bricks and mortar store.
Agency	Volt
Campaign	Window Shopping
Advertiser	Svenssons
Brand	Svenssons Furniture & Interior Design
Posted	November 2016
Business Sector	Home Appliances, Furniture & Gardening
Story	Svenssons is a retailer of furniture and interior design. Their products may look fine in-store and online, but are all-the-more inspiring in the context of a real home. So we displayed selected items in a real window, in a real apartment, in order to give people a true feel for Svenssons. The installation was done in collaboration with the tenant and real estate manager, as a core-team and interior designer were given access to the apartment. The 1:1 scale live product-ad was placed in the heart of Stockholm, grabbing people’s attention and bringing a new twist to window-shopping. This small campaign was a big success. Selected products rocketed in sale, the installation was widely shared, and the idea will now be implemented as a re-occurring concept to show different kinds of interior style, in different homes. In short, it created an actual window of opportunity for Svenssons to stand out.
Media Type	Outdoor/Out of Home
Creative Director	Daniel Vaccino
Art Director	Lisa Vaccino
Art Director	Oskar Pernefeldt
Art Director	Linus Bronge
Account Director	Henrik Stampe
Account Manager	Caroline Sjöström