Movistar - "Cyberbullying"

Wunderman Buenos Aires

Wunderman Buenos Aires Buenos Aires, Argentina

4291

Brand: Movistar
Country: Argentina

Advertiser: Movistar

Title	Cyberbullying
Agency	Wunderman Buenos Aires
Campaign	Cyberbullying
Advertiser	Movistar
Brand	Movistar
Date of First Broadcast/Publication	2018 / 6
Business Sector	Telecommunications Services
Philosophy	Bullying spreads all over the schools. When cell phones enter the scene it spreads through social media and Bullying becomes Cyberbullying. Thousands of kids cyberbully every day without considering the consequences. Today, anyone with a simple click can start an unstoppable domino effect of cyberbullying. This film is the main creative work of a global campaign against an issue that puts cell phones at the centre of the scene. Is in this context that telecommunication companies, as part of their commitment to promote a safe Internet environment, have the responsibility of raising awareness and educating both kids and adults in how to prevent and stop cyberbullying. This campaign was created to work on a global scale as an educational initiative that enables the coexistence on a growing digital society, encouraging a responsible technology use, accentuating the protection of vulnerable young adults and children against Cyberbullying.
Media Type	Television
Length	87 seconds
Producer	Jetzabel Tapial Morcillo
Copywriter	Nicolas Montanaro
Chief Creative Officer	Martin Nino Goldberg
Account Executive	Macarena Calvis
Creatives	Micaela Vergez
Account Supervisor	Concha Sánchez Rubio
Creative Producer	Tony Waissmann
Account Director	Ricardo Llorente
Production Company	Antiestático
Director	Luis Germanó
Director of Photography (DOP)	Laura Hojas
Producer	Matias Dumont
Producer	Matías Aisen
Producer	Marcelo Martinez
Producer	Roberto Arias
Producer	Hernán Zubizarreta
Post Production Company	3D Cúbica
Music Production	Noroeste