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Katherine Jones
Katherine Jones
Senior Producer at Freesat
Cape Town, South Africa
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TitleLive Life Free
Agency
Campaign Live Life Free
Advertiser Freesat
Brand freesat
Date of First Broadcast/Publication 2021 / 11
Business Sector TV/Radio Programs & Stations
Story Created by TMW Unlimited, the 30 second and 10 second TV spots feature two endearing CGI crab characters, Ossi & Pod, who leave their drab underwater home to explore the vibrant fairground world just above their heads – a world that was just waiting to be discovered.
Philosophy The new brand platform launches with a fully integrated advertising campaign centred on a reappraisal story, waking customers up to a whole world of subscription-free satellite TV.

Applying their Disproportionate Value Approach, which uses first-party data to identify the highest potential customers, The Specialist Works' planned and bought the media campaign. It will initially target the east of England, the south-west and south/south-east before being rolled out in other regions. With a voiceover provided by Line of Duty actor Craig Parkinson, Live Life Free runs from November 1st across TV, BVOD, radio, door drops, retail, paid social, paid search and Google Shopping.
Media Type Television
Length
Production Company
Senior Account Director
Public Relations
Director of Marketing
Marketing Manager
Chief Creative Officer
Creative Director
Associate Creative Director/Copywriter
Associate Creative Director/Art Director
Chief Strategy Officer
Strategy Director
Planner
Client Services Director
Campaign Manager
Head of Production
Senior Producer
Motion Creative Director
Motion Creative Director
Director
Designer
Senior Producer
Producer
2D Lead
Character Animation
Character Modelling
Audio Post Production TMW Move Studios
Audio Post Production
Designer
Designer
Designer

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