Reza BASSIRI

Reza BASSIRI

Chief Creative Officer / Directeur de la Création at Carré Noir (Publicis Activ France), Suresnes
Paris, France

My Latest Work

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Summary

I am a french creative thinker, designer, photographer, illustrator. Coming from a family of artists, I naturally grew a passion for illustration. I would draw everywhere with anything (I was told that at age two, poop was used once on a wall – lucky parents)… Listening to a wide variety of music and having a keyboard at home, my second passion developed in the form of music. Later in junior high school, I started writing electronic dance music with friends and by the end of high school, we had a complete home studio and two released tracks on the european markets. With music, I could express my love of graphic design with the covers and videos I imagined. After graduation my dream came true when I was accepted to study Graphic Design at the ArtCenter College of Design in Pasadena, California where I was given the nickname "The orangeman".

After four years of creative craze at the ArtCenter, I returned to Paris to found my record label Pink Thing and continue freelancing as The orangeman. I started teaching at the parisian branch of Parsons School New York once a week. In late 2006, I was hired at Euro RSCG C&O (Now Havas Worldwide Paris) as Senior Art Director doing weird and creative stuff that would probably never see the light of day but my first project won an international pitch for a global bank's brand expression to my surprise! The following year, I was given the position of Creative Director of Design at the agency, and took on all corporate Digital offerings.

In mid 2012, I joined Carré Noir, one of French leading agencies (groupe Publicis), to take on the position of Executive Creative Director, leading 7 Creative Directors and about 50 Art Directors in the fields of Packaging, Branding, Corporate Identity, Retail and Digital. I have had the privilege of working on amazing projects with talented people. In parallel, I have kept The orangeman, work on my photography and illustration.

Positions

Chief Creative Officer / Directeur de la Création
Suresnes, France
September 2012 - Present (5 years 3 months)
In charge of creation at the agency. Managing a team of 60 creatives across digital, corporate branding, consumer branding and retail branding offerings. Clients include: Nespresso, Quick, ATR (Airbus group), Engie, Total, Sanofi, Lafarge, Bulgari, Sorec...
Designer / Owner / Founder
The orangeman
September 2000 - Present (17 years 3 months)
My designer name used for my freelance work. Fields include luxury, sports, entertainment, music, cinema Finance, NGOs, tech, in France, UK, Switzerland, USA, Japan
Creative Director of Design
Euro RSCG C&O
April 2008 - July 2012 (4 years 3 months)
Clients included: Kering groupe, BPCE groupe, Natixis, Nexity, ING Private Banking, Air Mauritius, Ligue 1 and 2 Football Professionnel, Safran, Compagnie la Lucette, Altarea Cogedim, Essec Business School, EDF and more...
Directed projects, directed creation, built teams, developed interaction between teams and departments, art directed projects, both brand+identity and digital, art directed several advertising projects (ING Private Banking, RATP, Essec). Conceived digital platforms and websites. Presented to clients, both french and english for international clients, based in France and abroad (USA, UK, Switzerland, Belgium, Mauritius Island, India)
Senior Art Director
Euro RSCG C&O
December 2006 - March 2008 (1 year 3 months)
Senior Art Director at Euro RSCG C&O. Think and Design regional to international size company corporate identity, corporate communications and visual territory.
Instructor
Parsons Corporation
September 2002 - March 2007 (4 years 6 months)
Instructor for Digital Design 1 & 2 (Designing with computer as a tool)
Founder / Producer / music writer
Pink thing
January 1996 - June 2005 (9 years 5 months)
Writing and producing all kinds of electronic music, ranging from Chill out, to Hip Hop, RnB, House, Techno and Trance... Released records in Europe, Asia and America. Featured on various compilations around the world, including Buddha Bar V, Nirvana Lounge 3, La Plus Grande Discothèque du Monde, Dance Machine and many more... Remixed Lawrence of Arabia main theme in both house and chill out (featured on Buddha Bar V amongst others)...

Education

BFA Fine Arts - Grapic Design / Motion Graphics

Art Center College of Design, Pasadena
1997 - 2000 (3 years)

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