Christine Removille

Christine Removille

Digital Marketing Europe Lead at Accenture Interactive
95021 Cergy-Pontoise, France

Summary

Accenture Interactive’s Digital Marketing Lead for Europe, Christine Removille is a thought leader in the marketing space, university lecturer at ESSEC and author of "methamorphoses du Marketing". She helps marketers, agency experts, brands and future leaders across the globe, and across industries, embrace the future of digital and unravel data mysteries. Prior to joining Accenture in London and then Paris, Christine was International Account Director at Aegis as well as at Publicis both in Chicago and in Frankfurt/Germany.

Positions

Digital Marketing Europe Lead
Accenture Interactive
April 2015 - Present (2 years 6 months)
Supporting organization to transform their digital marketing transformation across the various capaibilities of Customer analytics & personsalisation, campaign management, Search Engine optimisation & management, programatics, and content management.
Lecturer
95021 Cergy-Pontoise, France
September 2014 - Present (3 years 1 month)
Lecturer and Jury at the ESSEC Strategic Business Analytics Chair with specialisation in advanced analytics and business analytics in Median & Entertainement.

In 2015, The MOOC (http://ow.ly/10z5VX) ended up amongst the Top 10 of Coursera’s best MOOCs for Analytics.
Digital Platform - Accenture Interactive & Analytics
Accenture
June 2012 - March 2015 (2 years 9 months)
As part of the Digital Platform, Senior Executive managing close to 200 people in France and Benelux in the digital and analytics domains.

Managing Director in charge of the Digital Marketing capaibility including customer & marketing analytics, personalisation, campaign management, MRM, Marketing Operating Models, Loyalty, Media Optimisation, SEO/SEM, Programmatics, DMP, RTP and digital analytics.
Accenture Interactive - European Managing Director
Accenture Interactive
September 2009 - July 2012 (2 years 10 months)
Partner at Accenture, in charge of Europe for Accenture Interactive delivery Intelligent Digital Platforms as well as Accenture Analytics
Accenture Marketing Sciences Managing Director
Accenture Marketing Sciences
December 2005 - September 2009 (3 years 9 months)
Managing Director of AMS France and Italy, managing 30 people, and providing consulting in the marketing area including:
- Marketing effectiveness
- Media auditing
- Digiotal optimisation
From Consultant to Senior Manager
Accenture
April 1998 - December 2005 (7 years 8 months)
Expert in strategy and business architecture including:
- subsidiary creation
- marketing strategy
- web development
CPG Marekting Investment and Marketing Strategy
Accenture
2002 - 2004 (2 years)
Pricing Strategy, Investment Priorisation
Senior Account Director
Carat - Aegis group
January 1997 - April 1998 (1 year 3 months)
In charge of international media strategy for large Consumer Package Good Manufacturers such as Danone and also the European Comission
International Account Director
Publicis - Leo Burnett
January 1994 - March 1997 (3 years 2 months)
In charge of media planning and buying for CPG and Reebok in the US.
INternational account director for Phillip Morris in Germany / Switzerlands

Education

MBA, Marketing

University of Notre Dame, Indiana
1993 - 1994 (1 year)
International Marketing Tactical Marketing Magna Cum Laude

Master of Business Administration (MBA), Finance and Marketing

EDHEC Business School
1991 - 1994 (3 years)
Finance Marketing Legal

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