Rik Haslam

Rik Haslam

Executive Creative Partner at BrandPie
New York, United States

About me

A bonafide integrated creative leader with a deep background in content creation, digital and advertising: I'm a hybrid creative/planning/technology/data type.

Building strong brands across all media is what I enjoy the most. i have particularly deep experience in finance, healthcare, technology and telecoms.

I've built a 200 person agency from scratch, led very large creative departments, managed multiple offices, helped create award-winning cultures, frequently been a member of executive leadership teams across integrated agency accounts and have also spent much of my career leading global assignments.

I've worked in almost every channel for some of the biggest brands in the world including: Apple, American Express, BMW, British Airways, Gilead, Humana, IBM, Pfizer, Unicef, Virgin and Volkswagen.

And lots of other blue chip brands too: Barclays, BT, Cisco, CRUK, Eurostar, HBOS, Harvey Nichols, HP, Gerber, J&J, London Underground, Marks and Spencer, Mars, Merck, Orange, Nissan, NSPCC, Philips, Royal Bank of Scotland, SAP, Skype, Sony, Tesco, Time Warner Cable, Vodafone, Volkswagen, Volvo.

That's lots of brands, but I guess the summary is, I've proved I can work on almost anything and creatively engage consumers in any channel.

Specialties: Leadership. Building strong brands. Big transformative digital thinking. Data-driven creativity. Content. Collaboration


Executive Creative Partner
February 2016 - Present (2 years 10 months)
Helping brands find their purpose and then creating experiences to bring those purposes to life. We work with leading brands across all sectors.
Executive Creative Director: RAPP New York
February 2014 - February 2016 (2 years)
Partnering with a gang of insane talents to help make wonderful experiences that make people love brands.
Chief Creative Officer: RAPP London
May 2007 - January 2014 (6 years 8 months)
How does anyone define their roles anymore?

In the agency world we definitely seem to be playing more multi-faceted, rounded roles. In my role as Chief Creative Officer I guess I kind of lead the creative vision for our business, make sure our creative product is top notch and help show how data, creativity and technology can be harnessed to create real marketing innovation.

I also act as a strategic lead for many of our clients, helping them plan their way through the challenges of an always-on, connected world. Advising on brand engagement, mobile and social media is probably where I'm currently most focused.
Associate Creative Director
Bruxelles, Belgium
2003 - 2007 (4 years)
Digital Creative Director
Redwood Custom Communications
June 1999 - April 2003 (3 years 10 months)
Head of Copy
Tullo Marshall Warren
January 1997 - May 1999 (2 years 4 months)
Group Head
EHS Brann
January 1995 - December 1996 (1 year 11 months)
New York, United States
April 1994 - December 1995 (1 year 8 months)


BA Hons 2:1, History

1990 - 1993 (3 years)

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