Title | iPad Posters (Film case) |
Agency | TBWA\Media Arts Lab |
Campaign | iPad Posters |
Advertiser | Apple |
Brand | Apple |
Posted | July 2020 |
Business Sector | Mobile Telephones & tablets |
Philosophy | Apple’s success in creating social communities for the initial slate of Apple TV+ shows provided the opportunity for it to expand its audience to the creator community native to Apple. The challenge was getting fresh eyes on Apple TV+ titles among the creator community and encouraging title fandoms to take a deeper look at Apple products, while staying true to ongoing campaign strategies. |
Media Type | Digital |
Length | |
Global Chief Creative Officer | Brent Anderson |
Executive Director of Content Production | Brian O'Rourke |
Creative Director | Kathleen Swanson |
Creative Director | Pierce Thiot |
Associate Creative Director | Rhodney Viray |
Associate Creative Director | Colin Snow |
Junior Art Director | Ben Parker |
Junior Copywriter | Ben Bolton |
Director of Art Production | Helen O’Neill |
Freelance Senior Art Producer | Kay Gautraud |
Junior Producer | Steven Soto |
Account Supervisor | Nissa Gutierrez |
Account Supervisor | Erin Woods |
Account Executive | Erin Gazdik |
Account Executive | Emily Pugliese |
Senior Brand Strategist | Adam Arola |
Senior Business Affairs Manager | Lynn O'Rourke |
Music | Andy Hamm |
Associate Producer | Syd Ames |
Business Affairs Manager | Madison Karsenty |