Svetlana Copic

Svetlana Copic

Creative Director at Scholz & Friends
Belgrade, Serbia

Summary

Started her career while still a student at the Faculty of Philosophy as a copywriter with weird nosiness towards art direction and strategic planning. She remained nosy. She was working and playing in New Moment New Ideas Company Belgrade from its founding day, becoming a Deputy Creative Director in 2006 and Creative Director in 2010. Since the beginning of 2015, she has been working as the Creative Director of Scholz & Friends Belgrade.

She is the editor-in-chief of New Moment Magazine for art & advertising, published in English language and distributed all over Europe, and a certified corporate trainer for Dr. De Bono’s creative thinking techniques.

She has won numerous awards in international advertising festivals, including Cannes Lions, multiple Epica and Golden Drum awards (Including Grand Prix for Good), Euroebst, WPP Atticus Award, Cresta, New York Festivals, Magdalena Festival for Young Creatives, Moscow International Festivals, European Excellence Award ...

Positions

Creative Director
Scholz & Friends
February 2015 - Present (2 years 8 months)
Responsible for the agency's creative output - from creating, selecting and improving concepts to client presentations and overlooking of ideas execution and production. Leading creative team and brainstorming sessions. Close cooperation with production companies and freelance talents. Representing the agency in international advertising festivals as a member of the jury.
Spotter
Spotted by Locals
June 2014 - Present (3 years 4 months)
Writing about interesting, hidden and off the beaten track places in Belgrade that have a personal importance for me.
Editor in chief
New Moment magazine
October 2010 - Present (7 years)
Coming up with the concept (theme) of each issue and then developing from there the creative direction and content. Selection and contact with contributors, working closely with each of them on their submissions. Concept of the cover page and overlooking of the design and art direction.
Creative Director
New Moment New Ideas Company Y&R
2008 - February 2015 (7 years 1 month)
Leading creative team; creating, selecting and improving concepts that will be presented to clients; responsible for the agency's creative output; client presentations; overlooking production and execution of ideas; representing the agency in international advertising festivals as a member of the jury.
Senior Copywriter
Belgrade, Serbia
2002 - 2008 (6 years)
Responsible for the overall agency's creative output in copywriting. Writing of original copies for a wide range of international and local clients and creative translation/localization of copies for international clients. Concept development. Writing for print, TV, radio, PR and different promotional materials. Writing creative concept explanations in client presentations and presenting to the clients. Supervision and training of other copywriters.
Copywriter
Saatchi & Saatchi
2001 - 2002 (1 year)
Writing of original copies for a wide range of international and local clients and creative translation/localization of copies for international clients. Concept development. Writing content for print, TV, radio, PR and other promotional material. Writing creative concept explanations in client presentations.

Education

MA, Sociology

Faculty of Philosophy - Univeristy of Belgrade
I learned how to think critically and observe a subject from many different and opposing angles. Other that that, I was mostly drinking coffee, reading books and thinking what a hell was I going to do when I grow up.

Art Theory and History School, Center for Contemporary Arts Belgrade
Interdisciplinary studies

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