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Adam Smyth
Adam Smyth
Sound Designer at String and Tins
London, United Kingdom
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TitleDance Fight
Agency
Campaign Better than you think
Advertiser Kepak
Brand Rustlers
Date of First Broadcast/Publication 2020 / 10
Business Sector Food
Story ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner.
Media Type Integrated Media/360 Activation
Length
Production Company
Sound
Music
Chief Creative Officer
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Lead Designer
Designer
Motion Designer
Studio Director
Group Account Director
Account Director
Strategist
Director
Producer
Managing Director/ Executive Producer
Producer
Director of Photography (DOP)
Production Designer
Hair and Makeup
Costume
Editing Company
Editor
Post-production Producer
Post Production
2D Lead
Colorist
Post-production Producer
Sound Designer
Sound Producer
Music Composer

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