| Title | The BMW Gesture Controlled Banner |
| Agency | Demner, Merlicek & Bergmann |
| Campaign | The BMW Gesture Controlled Banner |
| Advertiser | BMW |
| Brand | BMW |
| Posted | October 2016 |
| Business Sector | Cars |
| Story | When BMW integrated ground-breaking gesture control technology into its flagship 7 series cars, the company searched for a way for customers to test out the new technology without being in the car itself. With its gesture control banner ads, the same hand gestures that can be used to control the 7 series also controlled computer screens and made the innovations come alive. |
| Media Type | Web Advertising/Banners |
| Length | |
| Executive Creative Director | Dushan Drakalski |
| Creative Director | Francesco Bestagno |
| Art Director | Marian Grabmayer |
| Copywriter | Marc Luedemann |
| Client Services Director | Christin Herrnberger |
| Account Manager | Julia Dragosits |
| Digital Strategy | Alexandra Pytko |
| Digital Project Manager | Patrick Poelt |
| Programmer | Matthias Dorer |
More Work
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- BRAND:
- ASFINAG
- AGENCY:
- Demner, Merlicek & Bergmann