| Title | Jaegermeister Coolpack |
| Agency | Cheil Germany |
| Campaign | Jaegermeister Coolpack |
| Advertiser | Jägermeister |
| Brand | Jaegermeister Coolpack |
| Posted | May 2017 |
| Business Sector | Spirits, Fortified Wines |
| Story | Turning the packaging into the message, the innovative and newly developed Coolpack edition promotes the idea of „best used ice cold“ all by itself, combining the classic 0,25l Jägermeister bottle with the iconic shape of typical coolpacks. The innovative design molten from the same glass used for the original Jägermeister bottle speaks for itself and has an instantly iconic appeal. The Jägermeister CoolPack effectively helps consumers to enjoy Jägermeister at the best temperature by encouraging them to put it in the freezer. Thanks to its characteristic and scientifically calculated radiator design it can also be cooled up faster compared to the standard bottle, saving energy-time in the freezer. Finally, it invites consumers to re-use the bottle as a functioning and sustainable coolpack for chilling food and other drinks. |
| Media Type | Packaging Design |
| Copywriter | Christopher Daniel Druecks |
| Copywriter | Michaela Jahn |
| Agency Producer | Moritz Gillrath |
| Graphic Designer | Marcel Steffens |
| Graphic Designer | Ron Stasch |
| Copywriter | Lina Nazyrova |
| Art Director | Kseniya Eliseeva |
| Illustrator | Pavel Pavlov |
More Work
SEE ALLJaegermeister Coolpack
- BRAND:
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- AGENCY:
- Cheil Germany
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